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Jean-marc Buchert
Jean-marc Buchert

903 Followers

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Published in Better Marketing

·4 days ago

The 15 Most Powerful Examples of Thought Leadership Content

Book, video, or podcast- your thought leadership can come in many formats — Does thought leadership seem too abstract to you? The reason is simple: it’s rare to get across genuinely thought-provoking content. However, that’s about to change. Whether written, audio, or video content, here are some of the most remarkable examples of thought leadership content. Take inspiration and launch your own thought…

Thought Leadership

9 min read

The 15 Most Powerful Examples of Thought Leadership Content
The 15 Most Powerful Examples of Thought Leadership Content
Thought Leadership

9 min read


Published in Better Marketing

·Feb 27

Thought Leadership is Older Than you Think

This marketing technique started way before the name was coined — Today’s digital age can make good old business practices seem like brand-new inventions. This is the case with thought leadership. Blog posts and white papers have made it common to sell a product via argumentative content. Yet, letter correspondence and books served a marketing purpose long before digital publication tools…

Thought Leadership

8 min read

Thought Leadership is Older Than you Think
Thought Leadership is Older Than you Think
Thought Leadership

8 min read


Published in Better Marketing

·Feb 13

5 Steps to Create a Thought Leadership White Paper

Thought Leadership is all about building a strong and forward-thinking argument — Today’s company decision-makers face increasing challenges, requiring agile and broad thinking. And yet they are flooded with ideas only scratching the surface of their problems. As thoughtful content is in short supply, that’s an opportunity for you to create deeper and slower-absorbing intellectual content — in other words, thought leadership…

White Paper Writing

8 min read

5 Steps to Create a Though-Leadership White Paper
5 Steps to Create a Though-Leadership White Paper
White Paper Writing

8 min read


Published in The Writing Cooperative

·Jan 26

How to Write Engaging and Accessible Tech Content

The 6 best tips for writing compelling tech stories — During my emerging career, I’ve helped a fair share of tech brands sell their products and consulting services. And there’s one mistake I’ve often seen: assuming technical writing should favor accuracy over accessibility. Let’s say it straight away: this makes sense for technical documentation but less for marketing content. In…

Content Marketing

6 min read

How to Write Engaging and Accessible Tech Content
How to Write Engaging and Accessible Tech Content
Content Marketing

6 min read


Published in Better Marketing

·Jan 23

4 Components of an Illuminating Storytelling for Your Tech Brand

You just need an innovative hero, some industry retrospective, and a customer smile — You think that marketing a tech product is hard? Think again! Tech companies can rely on a weapon of massive seduction: their origin story. From Thomas Edison to Steve Jobs, we remember the history of technological progress through its leading innovators. So, when you sell an innovative product, it’s only…

Storytelling

7 min read

4 Components of an Illuminating Storytelling for Your Tech Brand
4 Components of an Illuminating Storytelling for Your Tech Brand
Storytelling

7 min read


Published in UX Collective

·Updated Dec 30, 2022

Will ChatGPT automate the job of professional content writers?

An in-depth skill examination and comparison — If you’ve been following me, you know how much I write about automation and its future impact on the economy, society, and people. Analyzing technological changes is quite an intellectual thrill, and -frankly- almost an obsession. But when I heard about OpenAI’s latest iteration, ChatGPT, I couldn’t help but feel…

Writing

8 min read

Will ChatGPT automate the job of professional content writers?
Will ChatGPT automate the job of professional content writers?
Writing

8 min read


Published in Geek Culture

·Dec 8, 2022

How Automation is Really Going to Impact the Job Market

Automation economics that will reshape society — Will automation steal our jobs or create new and better ones? Will it generate more value for everyone, or increase inequality in resources? Economists have long debated the subject of automation. Some have argued that it will trigger an unprecedented wave of technological unemployment. …

Automation

7 min read

How Automation is Really Going to Impact the Job Market
How Automation is Really Going to Impact the Job Market
Automation

7 min read


Published in Curious

·Nov 24, 2022

To Face Automation, Let’s Look Beyond Jobs

Designing more flexible work arrangements — Technological unemployment is threatening our place in companies. But what if getting rid of jobs was actually a good thing? Jobs are fixed ways to assign tasks and contract with people. They force us to accomplish specific duties and responsibilities, without considering our overall skill set. Employers and employees alike…

Work

6 min read

To Face Automation, Let’s Look Beyond Jobs
To Face Automation, Let’s Look Beyond Jobs
Work

6 min read


Published in UX Collective

·Nov 11, 2022

The right to defend our autonomy against automated decision systems

The features of an automation solution we can legitimately endorse — Automated decision systems can have a significant impact on our lives. They can determine loan approvals, hiring decisions, or even court sentences. More importantly, these automation solutions can affect our autonomy, that is, our capacity to make authentic and self-governing decisions. …

Automation

6 min read

The right to defend our autonomy against automated decision systems
The right to defend our autonomy against automated decision systems
Automation

6 min read


Published in Predict

·Oct 31, 2022

Why Technological Unemployment Won’t Be the End of Meaningful Occupations

Games as generators of meaning — Even if the idea is debatable, a world without work seems inevitable in the long term. At least some part of the population will go through permanent unemployment. Such a change could disrupt millions of lives, as paid work is a high source of psychological safety and contentment for people. …

Work

7 min read

Why Technological Unemployment Won’t Be the End of Meaningful Occupations
Why Technological Unemployment Won’t Be the End of Meaningful Occupations
Work

7 min read

Jean-marc Buchert

Jean-marc Buchert

903 Followers

Intellectual Lead. Learn how to create thought leadership content for your tech product : https://intellectualead.com/subscribe/

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