Open in app

Sign In

Write

Sign In

Jean-marc Buchert
Jean-marc Buchert

893 Followers

Home

About

Published in The Writing Cooperative

·Jan 26

How to Write Engaging and Accessible Tech Content

The 6 best tips for writing compelling tech stories — During my emerging career, I’ve helped a fair share of tech brands sell their products and consulting services. And there’s one mistake I’ve often seen: assuming technical writing should favor accuracy over accessibility. Let’s say it straight away: this makes sense for technical documentation but less for marketing content. In…

Content Marketing

6 min read

How to Write Engaging and Accessible Tech Content
How to Write Engaging and Accessible Tech Content
Content Marketing

6 min read


Published in Better Marketing

·Jan 23

4 Components of an Illuminating Storytelling for Your Tech Brand

You just need an innovative hero, some industry retrospective, and a customer smile — You think that marketing a tech product is hard? Think again! Tech companies can rely on a weapon of massive seduction: their origin story. From Thomas Edison to Steve Jobs, we remember the history of technological progress through its leading innovators. So, when you sell an innovative product, it’s only…

Storytelling

7 min read

4 Components of an Illuminating Storytelling for Your Tech Brand
4 Components of an Illuminating Storytelling for Your Tech Brand
Storytelling

7 min read


Published in UX Collective

·Updated Dec 30, 2022

Will ChatGPT automate the job of professional content writers?

An in-depth skill examination and comparison — If you’ve been following me, you know how much I write about automation and its future impact on the economy, society, and people. Analyzing technological changes is quite an intellectual thrill, and -frankly- almost an obsession. But when I heard about OpenAI’s latest iteration, ChatGPT, I couldn’t help but feel…

Writing

8 min read

Will ChatGPT automate the job of professional content writers?
Will ChatGPT automate the job of professional content writers?
Writing

8 min read


Published in Geek Culture

·Dec 8, 2022

How Automation is Really Going to Impact the Job Market

Automation economics that will reshape society — Will automation steal our jobs or create new and better ones? Will it generate more value for everyone, or increase inequality in resources? Economists have long debated the subject of automation. Some have argued that it will trigger an unprecedented wave of technological unemployment. …

Automation

7 min read

How Automation is Really Going to Impact the Job Market
How Automation is Really Going to Impact the Job Market
Automation

7 min read


Published in Curious

·Nov 24, 2022

To Face Automation, Let’s Look Beyond Jobs

Designing more flexible work arrangements — Technological unemployment is threatening our place in companies. But what if getting rid of jobs was actually a good thing? Jobs are fixed ways to assign tasks and contract with people. They force us to accomplish specific duties and responsibilities, without considering our overall skill set. Employers and employees alike…

Work

6 min read

To Face Automation, Let’s Look Beyond Jobs
To Face Automation, Let’s Look Beyond Jobs
Work

6 min read


Published in UX Collective

·Nov 11, 2022

The right to defend our autonomy against automated decision systems

The features of an automation solution we can legitimately endorse — Automated decision systems can have a significant impact on our lives. They can determine loan approvals, hiring decisions, or even court sentences. More importantly, these automation solutions can affect our autonomy, that is, our capacity to make authentic and self-governing decisions. They can make decisions that deprive us of our…

Automation

6 min read

The right to defend our autonomy against automated decision systems
The right to defend our autonomy against automated decision systems
Automation

6 min read


Published in Predict

·Oct 31, 2022

Why Technological Unemployment Won’t Be the End of Meaningful Occupations

Games as generators of meaning — Even if the idea is debatable, a world without work seems inevitable in the long term. At least some part of the population will go through permanent unemployment. Such a change could disrupt millions of lives, as paid work is a high source of psychological safety and contentment for people. …

Work

7 min read

Why Technological Unemployment Won’t Be the End of Meaningful Occupations
Why Technological Unemployment Won’t Be the End of Meaningful Occupations
Work

7 min read


Published in UX Collective

·Updated Oct 14, 2022

Are automation tools enhancing or weakening our cognitive abilities?

Abacus, Google Maps, and cyborgs — When it comes to technological change, there’s no shortage of pessimistic thinkers. One of their recurring themes sounds fairly familiar: are new technologies making us dumber? Like many assumed ideas, it’s more complicated than that. While discharging us from key cognitive tasks, most automation solutions are also expanding our cognitive…

Automation

8 min read

Are automation tools enhancing or weakening our cognitive abilities?
Are automation tools enhancing or weakening our cognitive abilities?
Automation

8 min read


Published in UX Collective

·Sep 29, 2022

How personalized manufacturing will bring humans back to factories

Design and creativity at the heart of future industrial jobs — You might have all received a gift once in your life. The purpose of gifts is to make you feel uniquely valued. They get their emotional power from being tailored to your personal preferences and experiences. Today I got to wonder: when factories will be fully automated, who will be…

Industry

6 min read

How personalized manufacturing will bring humans back to factories
How personalized manufacturing will bring humans back to factories
Industry

6 min read


Sep 15, 2022

The Best Response to Automation is to Create your own Job

Labor-first entrepreneurship and cooperatives — This week, I read an interesting fact from a not very well-known country. I learned that the Finish government invests a heavy part of its budget in human resources. It provides its citizens with long-lasting education and financially supports its researchers. …

Automation

6 min read

The Best Response to Automation is to Create your own Job
The Best Response to Automation is to Create your own Job
Automation

6 min read

Jean-marc Buchert

Jean-marc Buchert

893 Followers

Intellectual Lead. Learn how to create thought leadership content for your tech product : https://intellectualead.com/subscribe/

Following
  • The Good Men Project

    The Good Men Project

  • Tim Denning

    Tim Denning

  • Dr Mehmet Yildiz

    Dr Mehmet Yildiz

  • Shaunta Grimes

    Shaunta Grimes

  • John Gruber

    John Gruber

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech