This marketing technique started way before the name was coined — Today’s digital age can make good old business practices seem like brand-new inventions. This is the case with thought leadership. Blog posts and white papers have made it common to sell a product via argumentative content. Yet, letter correspondence and books served a marketing purpose long before digital publication tools…

Thought Leadership is all about building a strong and forward-thinking argument — Today’s company decision-makers face increasing challenges, requiring agile and broad thinking. And yet they are flooded with ideas only scratching the surface of their problems. As thoughtful content is in short supply, that’s an opportunity for you to create deeper and slower-absorbing intellectual content — in other words, thought leadership…

The 6 best tips for writing compelling tech stories — During my emerging career, I’ve helped a fair share of tech brands sell their products and consulting services. And there’s one mistake I’ve often seen: assuming technical writing should favor accuracy over accessibility. Let’s say it straight away: this makes sense for technical documentation but less for marketing content. In…

You just need an innovative hero, some industry retrospective, and a customer smile — You think that marketing a tech product is hard? Think again! Tech companies can rely on a weapon of massive seduction: their origin story. From Thomas Edison to Steve Jobs, we remember the history of technological progress through its leading innovators. So, when you sell an innovative product, it’s only…

An in-depth skill examination and comparison — If you’ve been following me, you know how much I write about automation and its future impact on the economy, society, and people. Analyzing technological changes is quite an intellectual thrill, and -frankly- almost an obsession. But when I heard about OpenAI’s latest iteration, ChatGPT, I couldn’t help but feel…

Automation economics that will reshape society — Will automation steal our jobs or create new and better ones? Will it generate more value for everyone, or increase inequality in resources? Economists have long debated the subject of automation. Some have argued that it will trigger an unprecedented wave of technological unemployment. …

Designing more flexible work arrangements — Technological unemployment is threatening our place in companies. But what if getting rid of jobs was actually a good thing? Jobs are fixed ways to assign tasks and contract with people. They force us to accomplish specific duties and responsibilities, without considering our overall skill set. Employers and employees alike…

The features of an automation solution we can legitimately endorse — Automated decision systems can have a significant impact on our lives. They can determine loan approvals, hiring decisions, or even court sentences. More importantly, these automation solutions can affect our autonomy, that is, our capacity to make authentic and self-governing decisions. …

Games as generators of meaning — Even if the idea is debatable, a world without work seems inevitable in the long term. At least some part of the population will go through permanent unemployment. Such a change could disrupt millions of lives, as paid work is a high source of psychological safety and contentment for people. …