Jean-marc BuchertinBetter MarketingThe 15 Most Powerful Examples of Thought Leadership ContentBook, video, or podcast - your thought leadership can come in many formats·9 min read·Mar 23, 2023--2--2
Jean-marc BuchertinBetter MarketingThought Leadership is Older Than you ThinkThis marketing technique started way before the name was coined·8 min read·Feb 27, 2023----
Jean-marc BuchertinBetter Marketing5 Steps to Create a Though-Leadership White PaperThought Leadership is all about building a strong and forward-thinking argument·8 min read·Feb 13, 2023--2--2
Jean-marc BuchertinThe Writing CooperativeHow to Write Engaging and Accessible Tech ContentThe 6 best tips for writing compelling tech stories·6 min read·Jan 26, 2023--1--1
Jean-marc BuchertinBetter Marketing4 Components of an Illuminating Storytelling for Your Tech BrandYou just need an innovative hero, some industry retrospective, and a customer smile·7 min read·Jan 23, 2023----
Jean-marc BuchertinUX CollectiveWill ChatGPT automate the job of professional content writers?An in-depth skill examination and comparison·8 min read·Dec 30, 2022----
Jean-marc BuchertinGeek CultureHow Automation is Really Going to Impact the Job MarketAutomation economics that will reshape society·7 min read·Dec 8, 2022----
Jean-marc BuchertinCuriousTo Face Automation, Let’s Look Beyond JobsDesigning more flexible work arrangements·6 min read·Nov 24, 2022----
Jean-marc BuchertinUX CollectiveThe right to defend our autonomy against automated decision systemsThe features of an automation solution we can legitimately endorse·6 min read·Nov 11, 2022--1--1
Jean-marc BuchertinPredictWhy Technological Unemployment Won’t Be the End of Meaningful OccupationsGames as generators of meaning·7 min read·Oct 31, 2022----