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How Today’s Growth Marketers Find Traction
4 kinds of creative experiments that improve your funnel
Since growth hacking has been fashionable, it has been presented as a way to find unlimited virality through specific techniques.
Yet, while these new tools can considerably improve your growth figures, they have never been a substitute for a product providing a valuable customer experience.
According to Sean Ellis in Hacking Growth, what really differentiates growth hacking from traditional marketing is an experimental and data-oriented method, aimed to improve every stage of the marketing funnel.
Growth marketers understand that there is no magic solution, but that you need to invent the right solution for every marketing issues you face: acquisition, activation, retention, income.
They use their creativity to make users experience quickly and fully the value of their product, so to make them stick to it and spread the word.
What defines their mind-set is an accumulation of new ideas, a rigorous evaluation of the impact and the cost of these ideas, and then a smart and insightful testing process.
Here are 4 examples of creative experiments that helped various marketing teams to raise their growth figures.
