How Psychology can Improve Advertising Visual Appeal

Our eyes are subject to change blindness

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Exogenous cues can trigger unexpected attention

You may have immediately noticed the change from the first to the second picture here :

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Our eyes are attracted to salient features

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We perceive animated objects better

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Supranormal stimuli have supranormal impact

It is quite easy to imagine that images that create attention by themselves are powerful. But that images that exaggerate these traits to the supernatural are much more effective show that the eye often overlooks reality.

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