You just need an innovative hero, some industry retrospective, and a customer smile — You think that marketing a tech product is hard? Think again! Tech companies can rely on a weapon of massive seduction: their origin story. From Thomas Edison to Steve Jobs, we remember the history of technological progress through its leading innovators. So, when you sell an innovative product, it’s only…

An in-depth skill examination and comparison — If you’ve been following me, you know how much I write about automation and its future impact on the economy, society, and people. Analyzing technological changes is quite an intellectual thrill, and -frankly- almost an obsession. But when I heard about OpenAI’s latest iteration, ChatGPT, I couldn’t help but feel…

Automation economics that will reshape society — Will automation steal our jobs or create new and better ones? Will it generate more value for everyone, or increase inequality in resources? Economists have long debated the subject of automation. Some have argued that it will trigger an unprecedented wave of technological unemployment. …

Designing more flexible work arrangements — Technological unemployment is threatening our place in companies. But what if getting rid of jobs was actually a good thing? Jobs are fixed ways to assign tasks and contract with people. They force us to accomplish specific duties and responsibilities, without considering our overall skill set. Employers and employees alike…

The features of an automation solution we can legitimately endorse — Automated decision systems can have a significant impact on our lives. They can determine loan approvals, hiring decisions, or even court sentences. More importantly, these automation solutions can affect our autonomy, that is, our capacity to make authentic and self-governing decisions. …

Games as generators of meaning — Even if the idea is debatable, a world without work seems inevitable in the long term. At least some part of the population will go through permanent unemployment. Such a change could disrupt millions of lives, as paid work is a high source of psychological safety and contentment for people. …

Abacus, Google Maps, and cyborgs — When it comes to technological change, there’s no shortage of pessimistic thinkers. One of their recurring themes sounds fairly familiar: are new technologies making us dumber? Like many assumed ideas, it’s more complicated than that. While discharging us from key cognitive tasks, most automation solutions are also expanding our cognitive…

Design and creativity at the heart of future industrial jobs — You might have all received a gift once in your life. The purpose of gifts is to make you feel uniquely valued. They get their emotional power from being tailored to your personal preferences and experiences. Today I got to wonder: when factories will be fully automated, who will be…

Labor-first entrepreneurship and cooperatives — This week, I read an interesting fact from a not very well-known country. I learned that the Finish government invests a heavy part of its budget in human resources. It provides its citizens with long-lasting education and financially supports its researchers. …